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I would like to address your comment about the Rainforest Alliance allowing products to carry the Rainforest Alliance Certified seal with 30% certified content.
The Rainforest Alliance does allow companies to use the green frog seal if a minimum of 30% of the product’s contents comes from Rainforest Alliance Certified farms, but the company must clearly display this fact on its packaging. We feel companies should be acknowledged for these commitments as 30% certified content from a multi-national brand (for example) still has a huge impact on wildlife and workers.
However, this is only a starting point. From there we do try to work with that company to move it to 100% as soon as practicable. Sometimes this can take time because the supply (in quantity and coffee regions) doesn’t always meet the demands of large companies right away. By doing this we are both helping to increase the demand for Rainforest Alliance Certified commodities and working to increase the supply. What matters to the Rainforest Alliance is the impact on the land and workers. So a company buying 30% of 100 tons has more of an impact than one buying 100% of 10 tons. What is important is that every ton of Rainforest Alliance Certified product used is helping farmers and farming communities to better protect their environment, provide decent wages to their workers, and provide the communities access to education, healthcare and decent housing.