"Knoxville could certainly use the Vols winning. Other than that I can't ask for much more. We have great food everywhere, practically a new place to go eat everyday. We have parks, sights, sounds, and a lot of great people. Our great city doesn't lack a whole lot. But when our Vols win, all businesses around town prosper. It's amazing what a group of local kids representing us to the entire country can do. So ‘Go Big Orange!' Us locals could really go for that."
—Matt Tate, kick-ass small business guy