I've known quite a few bike shop owners in the last 20 years, and without exception, they are in it for a true love of bicycles. That love comes in many shapes and forms, from a desire to spend time with other bike people to wanting to help folks get the most out of their bicycle experience. Some loved bikes for the speed, the health benefits, the social connections, the sheer art of the most efficient machine ever invented, and some just for sharing the transcendent moments that bikes can provide.
There was a shop owner in Knoxville, TN, who guided my reentry into the world of cycling at the dawn of the mountain bike era, after I was lured away by that insidious driver's license. We went through three hubs before he found one I couldn't break.
—Jim, bigdummyproject.com, Sept. 13, 2008