Knoxvillians and Local Produce

Consumer Preferences for Local Versus Out-of-State Grown Selected Fresh Produce: The Case of Knoxville, Tennessee

Consumer concern with the origin of fresh produce is not high, with the exceptions of tomatoes and peaches for which just over one-half of the respondents indicated caring about tomato origin and a slightly smaller proportion cared about peach origin. There appears to be no strong preferences either for or against the other locally grown commodities considered.

Southern Journal of Agricultural Economics, December 1987