Tourism With Rivr View

It was somewhat surprising to see Rivr Media Interactive on the list of organizations interested in getting the $3.2 million county tourism contract, now held by the Knoxville Tourism and Sports Corp. Rivr Media is a nationally known company that produces programing for cable channels like Animal Planet and HGTV.

But of more interest locally is that the company is owned by Dee Haslam, wife of Pilot Flying J CEO Jimmy and sister-in-law of governor and former Knoxville Mayor Bill. Considering the Haslam family history in town supporting non-profits, involvement in local politics (including the mayor's office), and setting the community agenda, what's behind this latest move?

A family friend said Dee and Jimmy Haslam keep their business interests separate and that, indeed, the family was surprised by the announcement.