Woodruff’s furniture store on Gay Street (now the Downtown Grill), a major purveyor of television sets, displayed these promotions for Knoxville’s first two TV stations: a quiet promo for WATE, at left, and a flashier show of WTVK, then a CBS affiliate, at right. In the mid-1950s, WTSK boosted its signal and became WTVK, but the UHF channel continued to have problems. What it lacked in coverage, it made up with fresh ideas.

TAMIS-McClung Historical Collection

Woodruff’s furniture store on Gay Street (now the Downtown Grill), a major purveyor of television sets, displayed these promotions for Knoxville’s first two TV stations: a quiet promo for WATE, at left, and a flashier show of WTVK, then a CBS affiliate, at right. In the mid-1950s, WTSK boosted its signal and became WTVK, but the UHF channel continued to have problems. What it lacked in coverage, it made up with fresh ideas.

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