May sweeps Nielsen numbers are closely guarded secrets but we hear that WVLT Channel 8 increased its viewership for the 6 and 11 o’clock newscasts in total number of households, though not necessarily in the all-important 25-54 demographic for ad sales.
Ted Hall returned to Knoxville from Atlanta and took up anchor duties back in the winter. Hall was the former anchor at WBIR before moving to a Fox station in Atlanta. His addition seems to have improved the station’s numbers.
WBIR also had a ratings jump in the key ad demographic and continues to lead the market in overall households.