A Mouthful of Marketing

“A signature Knoxville food. Like Chicago pizza, Philly cheesesteak, or Memphis barbecue, there should be one common menu item that each restaurant could create—and put their own twist on something that people would say, ‘You can’t visit Knoxville without ordering a______!’ I really believe that while our Scruffy Little City has a lot of potential, a lot of branding work like this still needs to be done.”

—Mandy Elgan, hungry Knoxvillian

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