This week, the University of Tennessee’s student-run radio station, WUTK 90.3 FM, is being featured on the website of mtvU, MTV’s college-focused offshoot cable network. Benny Smith, general manager and program director at the station, says he was contacted by mtvU a couple of months ago; MTV had done research on the most-listened-to college radio stations in the country, and WUTK made the top 10 list. It was “awesome” to find out WUTK was so well-liked, Smith says, because “obviously we’re not one of the 10 most-financed” radio stations. (UT does not fund WUTK.)
Smith was asked to compile a top-10 countdown of what the station considers the best music videos that are played on MTV. Smith says the music department of the radio station chose the list, which features videos from Santigold, M.I.A., and Jack White, among others.
“It’s a good diversity that represents our bigger picture,” Smith says.
The station was also asked to supply five videos not played on MTV. “Our first thought was local, local, local,” Smith says.
The WUTK music department chose videos of Knoxville artists from its YouTube channel, which Smith says features stripped-down acoustic versions of local musicians’ songs. Those videos will be on mtvU’s Tumblr page. The Theorizt, the Black Cadillacs, and Lil Iffy will be among the artists featured.
A video introducing staff members and giving a brief bio of WUTK is also on mtvU’s website.