Tourism With Rivr View

It was somewhat surprising to see Rivr Media Interactive on the list of organizations interested in getting the $3.2 million county tourism contract, now held by the Knoxville Tourism and Sports Corp. Rivr Media is a nationally known company that produces programing for cable channels like Animal Planet and HGTV.

But of more interest locally is that the company is owned by Dee Haslam, wife of Pilot Flying J CEO Jimmy and sister-in-law of governor and former Knoxville Mayor Bill. Considering the Haslam family history in town supporting non-profits, involvement in local politics (including the mayor’s office), and setting the community agenda, what’s behind this latest move?

A family friend said Dee and Jimmy Haslam keep their business interests separate and that, indeed, the family was surprised by the announcement.

© 2012 MetroPulse. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Comments » 0

Be the first to post a comment!

Share your thoughts

Comments are the sole responsibility of the person posting them. You agree not to post comments that are off topic, defamatory, obscene, abusive, threatening or an invasion of privacy. Violators may be banned. Click here for our full user agreement.

Comments can be shared on Facebook and Yahoo!. Add both options by connecting your profiles.