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Knoxville Area Transit: branding
When I was in Tennessee for the Pro Bike/Pro Walk conference, we had to go to Knoxville on an errand, and when I was there I happened to see the Knoxville Area Transit (KAT) buses in operation. I was enamored by the tasteful, updated design of their buses and bus stop signage. Most of all, I was impressed and intrigued by their tagline (marketing slogan) that is prominent on the buses: “Ride for Change.”
—Richard Layman, urbanplacesandspaces.blogspot.com, Oct. 7, 2010
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