Food Blogger Q&A: Heather Baird, Sprinkle Bakes

A new blog’s life expectancy is sadly short; it begins with earnest intentions to strike a bold path of self-expression, and usually ends with a death knell of ennui. They die by the thousands each week. But even in this age of tweets, there are old-fashioned blogs worth seeking out—especially local ones. Here are just a few local blogs to bookmark if you haven’t already.

Sprinkle Bakes

sprinklebakes.com

Photo with no caption

Blogger: Heather Baird, 35

Occupation: medical secretary

Blog Started: September 2009

Sample Post:

“The weather was just a bit chilly last Saturday but I couldn’t resist a walk in the woods behind our house. The fall canopy was so beautiful that I decided to grab my camera and set up a little impromptu dessert table. It was the perfect backdrop for a new dessert.

“I was asked a few weeks ago by Walker’s Shortbread if I’d like to receive some of their products for recipe development. Are you kidding me? I love shortbread! In fact, I like to say that it saved my life when I traveled through part of Scotland feeling rather ill. It was the only thing that settled my stomach.”

Why did you decide to create Sprinkle Bakes?

My creative outlet has always been painting, but at the time I was having a serious case of artist’s block. I decided to take a break from art and try something new. I guess you could say I traded my oils and canvas for frosting and cake.

How would you describe its “mission”?

My blog is all about adding more sparkle to your baking. I hope to inspire the at-home baker and others who need a little creative fulfillment outside of their 9-5 routines.

How much of your time do you devote to it?

That’s difficult to estimate. I’m constantly on the lookout for interesting recipes. I spend a great deal of time styling and photographing the things I make, probably more so than baking. As far as updates, I try to keep fresh content on my blog at least once a week.

Have you gotten any interesting feedback?

I recently posted a recipe for Southern biscuits and chocolate gravy. My readers are from all over the globe, so some weren’t quite sure about chocolate gravy. It’s a delicious recipe that stems from the Depression era. The Southerners who left comments reminisced about their grandmothers making this treat for breakfast and on special occasions. Those are some of my favorite comments ever.

Which post has gotten the biggest reaction?

Mehndi-inspired spice cookies. I made cut-out cookies in the shape of hands and then painted Mehndi designs on them with food coloring. Last month, a sous-chef from the Ontario Museum of Art contacted me, asking if I could make them for a Maharajah-themed show they were having. Sadly, my small kitchen could not accommodate the large quantity they would require; however, those same cookies caught the attention of a literary agent. Together we wrote a book proposal and, to my amazement, sold it to a publishing company. I’m so excited about this project because it combines the two things I love most—art and baking. The book will be available fall 2011.

Do you have any goals for the blog beyond just writing it?

I want to continue to connect and have dialogue with baking enthusiasts. There’s so much that we can learn from each other. That’s better than any “bloggy” award or accolade out there.

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